With travel restrictions and quarantine measures currently in place, it’s easy to think that there’s no point in working on your foreign visitor experience these days. Museums and galleries are only just opening up and getting back on their feet, and it may seem like there are other aspects of the business that need to […]

h h It’s the buzzword on every curator and museum marketer’s lips: visitor experience. I’ve already written about the importance of visitor experience, especially concerning why having immersive, accessible exhibitions allows visitors to museums and galleries to truly enjoy the artworks. However, today I want to zoom in on how institutions can boost their visitor […]

How To Re-open Museums in a Safe and Meaningful Way h h In the past week, museums and galleries across Europe are starting to see art lovers reunited with their favourite artworks. With Italy finally re-opening its borders, and other countries assumed to soon follow suit and open up to tourists, it appears that culture […]

I know your inbox is exploding with a million and one things you should be doing during lockdown… Mine is, too. What I’m mostly missing, though, is feeling genuinely inspired by rich and restorative creative options.– If you’re like me, then I’ve got you covered. – I’ve shortlisted below some of the most exciting, well-presented […]

Is the culture of the ‘experience’, of the ‘Instagrammable’, damaging the art?

What type of exhibition goer are you?Do you run around the museum, wanting to see everything, read everything, check out each room, gallery and floor? Or do you take your time to take in each work of art, see how you connect with the artist, even when you don’t have time to see everything? Would […]

Why can’t Google Translate do the job? Because you can’t just replace one sentence by its equivalent in another language. Let me explain…

David Lynch ‘Small Stories’ Photo Exhibition Anyone who knows me also knows my love for the art of David Lynch. The Budapest Mucsarnok (Kunsthalle) showed his photographic exhibition, ‘Small Stories’, in June. To him, photographs might not tell a whole story.Rather, they tell a small story. First, you go through a tiny Black Lodge, the […]

Surely, the large company can tackle more subjects, has a larger team and more reviews. Well, it really depends on what you need. Of course, both worlds have their flaws and advantages. Look at it this way.If you are looking for a regular black jumper, something functional, it’s likely you’ll go to H&M or Zara: […]

2019 is a great year for art commemorations! It’s the 350th anniversary of Rembrandt van Rijn’s death, with multiple related events in The Netherlands, including the largest Rembrandt collection in one single exhibition at the Rijksmuseum in Amsterdam. (15 Feb-10 June) It’s the 500th anniversary of the death of our dear Leonardo da Vinci, with […]