Do you feel at home in a museum? Me, too.
The calm, the tall ceilings, all the beauty and care in the details.

When we enter a museum, we feel immediately connected to something bigger than us. We are invited to discover all the knowledge to-date about a topic, to experience the raw creativity of an artist, to play around with scientific concepts or to get acquainted with other cultures.

This is the main reason why I’ve chosen to partner up with museums, as a translator.

A collaboration to extend that feeling of ‘home’ and this learning experience beyond the barriers of language. In today’s hyperconnected world, making museums accessible and inclusive is a must.

I believe us humans need to feel connected, now more than ever, in order to deepen our understanding of ‘the other’, in order to treat each other with the kindness that we need so badly.

Having a smart, well-rounded translation strategy is key to breaking language barriers, reaching wider audiences, and building meaningful connections both locally and globally. Here’s why translations are no longer optional but essential for museums aiming to thrive in 2026 and beyond.

This has been my mission all along, as I believe museums are neutral spaces in the community where we can truly meet each other.

Translations invite everyone in

When museums offer exhibit descriptions, signage, audio guides, and even marketing materials in multiple languages, they become welcoming spaces for international travelers as well as local communities who speak different languages. This openness not only grows visitor numbers but shows your museum values everyone’s experience, no matter their background.

Be seen as a cultural leader

Museums embracing language diversity signal leadership and forward-thinking values. While I can consult on the topic of making your museum more accessible, providing translations isn’t just about accessibility, it’s a message of cultural respect and community connection.

This approach elevates your institution’s profile and inspires others to follow your inclusive example in a world where bridging cultures is more important than ever.

But your museum will also get tangible benefits…

Boost your museum’s impact and returns

An amazing exhibition that is offered in another language isn’t just about words. It brings so much value and increases visibility. Here’s what a solid translation strategy brings to the table:

• More visitors: When people see content in their own language, it encourages visits and exploration.
• Increased sales: Guests are more likely to visit the exhibition, upgrade to get the audioguide and spend longer in the museum shop if they see high-quality translations in their own language.
• Social media reach: A multilingual marketing strategy can reach all segments of your community, or engage more tourists, spreading your museum’s story further.
• Better website engagement: Multilingual content makes your online presence inviting and easy to navigate for international guests. (Read about the Phoenix Art Museum aiming to go 100% bilingual!)
• Stronger reputation: Showing you care about inclusivity earns respect and positions your museum as an innovator and leader.
• International partnerships with other institutions: Translating your exhibitions can allow you to lend it abroad, maximising ROI on this exhibition you’ve spent so much time designing.

A bespoke translation strategy

Let’s create a translation strategy that fits your institution and goals like a glove. Together, we will:

• Identify key languages aligned with visitor demographics and growth goals
• Select the best team of (human!!) translators and linguists out there for your needs. Only from my network of expert professionals that specialise in museum, marketing & creative content.
• Create a mapping and timeline of your translation needs, so that there are no bottlenecks, no missed deadlines, no bad surprises.
• Maintain cultural & linguistic accuracy in every translation to keep the museum’s voice authentic, with a human feel (no AI) and through compelling storytelling.
• Provide consistent language services across all visitor touchpoints, from exhibit labels to digital channels, and across all formats (video, subtitles, press conferences, catalogue…)

Take the leap! Other organisations won’t wait for you.

Translations unlock inclusion, engagement, and growth opportunities. By investing in a thoughtful and strategic approach, museums enrich every visitor’s experience and reinforce their role as global cultural ambassadors, and I can help you do that.

Let me help you broaden your reach with the power of highly engaging translations. In all the major European languages and more.

Posted on: 10/06/2025, by : Luna Jungblut