Month: October 2019

Nowadays, ‘visitor experience’ is the new maître mot.It has become central to marketing strategies for anything from a new eco-friendly product to the selfie museum.It’s all about taking the customer outside of his usual day-to-day.It makes their visit more enjoyable, enhances the value of the exhibition, boosts attendance. The more…

Artwork by Victor Vasarely What type of exhibition goer are you?Do you run around the museum, wanting to see everything, read everything, check out each room, gallery and floor?Or do you take your time to take in each work of art, see how you connect with the artist, even when…